Hashtags play a vital role in Instagram users’ discovery journeys, exposing companies to subsets of the platform’s user base with shared interests.
With all these new features and vastly varied character limits, hashtags are now perhaps more crucial to Instagram marketing than they are to Twitter marketing.
You may expand your audience, make more meaningful connections, and raise product recognition with their assistance.
In this piece, we’ll discuss the greatest ways to promote your #Instagood on Instagram by using hashtags.
Everything from finding the best hashtags for your content to using them effectively will be covered.
I was disappointed to learn that Instagram posts required hashtags when I initially started using it.
The first thing I discovered is that, despite the fact that hashtags on Twitter and Instagram serve essentially the same purpose and sometimes utilise the same terminology, hashtag usage is rather distinct between the two platforms.
To help you utilise Instagram hashtags to enhance and correctly portrays your business, we’ve compiled our findings on the best (and worst) practises and boiled them down to a handful of Golden Rules.
Be Informed, and Study Up
Repeatedly investigate. If you don’t have a solid plan for which hashtags to use, you can end up using a lot of phrases that aren’t productive.
Researching a hashtag should be broken down into the following steps, in my opinion:
Studying the market. Take a look at the language used by your target market and competitors in the same field. You can probably spot some patterns and receive some suggestions for relevant hashtags. You may check if the hashtags you’re interested in are currently being used and/or are applicable to your goals by clicking on them.
Studying the competition. This is a component of market analysis, but its exclusive focus is on the competition. In other words, what hash tags do they use? Try to find any shared characteristics or novel concepts that could interest your readers.
Make use of search engines that take into account hashtags. Hashtagify is by far my most used tool since it provides you with a breakdown of the overall and individual popularity of hashtags and associated phrases. This can help you find trending hashtags that get a lot of attention so you can utilise them to broaden your audience and attract new followers.
Make Your Own Customized Hashtag And Use It A Lot
An integral feature of most competitions and user-generated content initiatives, a branded hashtag will assist spread awareness of your business and its products.
You can easily locate user-generated content (UGC) people are posting about your brand, and you can utilise it to attract viewers to feeds of material you’ve developed or that you’ve created about others.
It’s important that the hashtags you choose for branding be exclusive to you.
Hashtags may be branded with your company name, like #adespresso or #hootsuite, or they can simply be related to your business or promotion, like #allabouttheads.
Keep them straightforward so that everyone can easily type and utilise them.
Blend It Up
Apart for your branded hashtag, you should vary the hashtags you use.
You may appeal to the widest potential demographic of viewers by offering them a wide range of content.
Think of them as keywords; ideally, you’d use as many of them as possible.
I find it helpful to arrange material in advance for clients.
I plan on making a content calendar with several post kinds, and then manually adding relevant hashtags to each one, so that they all have unique content and show up in a variety of hashtag searches.
Hashtags should be placed under the main caption.
In your actual caption is where your hashtags will do the most good, but it doesn’t mean you should go crazy with them at first.
Separating the main content from the majority of the hashtags is something I do by leaving at least one line between the two.
This increases the likelihood that people will read the caption and makes it easy for them to do so, all without reducing your exposure.
Possible future modifications to this recommended procedure.
Instagram is presently experimenting with a new post structure that will allow marketers to publish their hashtags in a dedicated block that is completely distinct from the text.
We’ll need to see more evidence to confirm, but it’s possible that this tweak can boost aesthetics without decreasing accessibility.
Put to Use the Hashtags That Your Target Market Is Using
Similar to search engine optimization, hashtags might be useful. You can be number one in search engine results for a term that receives zero monthly searches, and it won’t help you one bit.
Audience discovery might be challenging at times.
So let’s assume you’re a local restaurant owner interested in promoting your eatery via a blog post written by a local food blogger.
It’s possible to learn more about the interests of people who identify as such by following the hashtags they use.
Have a look at who is following your profile, if that option is available.
Check out the hashtags they’re using in their postings. These will probably mirror the kinds of terms you may use to relate to and learn from other people who share their experiences.
Put the 10-10-10 Strategy to the Test
While most experts agree that using a small handful of relevant hashtags increases interaction, there is some dissenting opinion among a vocal minority.
At this time, eleven hash tags seem to be where the evidence settles.
Participants’ interest levels rise to that degree before declining.
Aiming for 11 hashtags is a wonderful technique, but the 10/10/10 method is also quite effective. After all, you may use up to thirty hashtags each post.
In an effort to broaden their audience, some firms may employ a combination of 30 hashtags, 10 of which will be geo-specific, 10 will appeal to a wide audience, and 10 will target a specific subset of their audience.