Extra care must be taken when dealing with TikTok because its trends, algorithms, and features can shift at lightning speed. Although TikTok may seem complicated at first, with the right approach, you can achieve your goals.
To stay ahead of the curve, implement these four current TikTok trends.
One of the most notable tendencies is the rise of regional media.
As of late August 2022, it was public knowledge that TikTok was conducting trials of a “Nearby” feed in Southeast Asia, enabling users to quickly switch to watching videos uploaded by local creators and businesses.
TikTok, the social media giant, sees the (possible) new feature as a way to provide more value to its user base, and as such, it is giving local content a higher priority. Envision swiping over to your local TikTok feed to discover what’s popular in terms of dining, entertainment, and more.
In the event that this new function becomes popular, it may cause users to stop using well-known services like Yelp and Maps to find nearby businesses. Now is a great time for businesses to begin planning how they can cater to local audiences on TikTok by including geolocation tags and other specifically local touches in their videos.
TikTok as a search engine: Trend No. 2
TikTok has quickly become a search competitor, particularly among the younger demographic, thanks to its abundance of relevant content. Forty percent of millennials surveyed by NBC News said they would rather use TikTok or Instagram than Google Search or Google Maps.
As a result, the video hosting service released an update that transformed relevant phrases within user comments into clickable links for further exploration. It simplified the process of searching for related content based on the videos that users were already watching. Below is an example of a search result for “Body Butter Recipe” on a TikTok that discusses the best body butter to use on dry skin.
Thirdly, the prevalence of micro-influencers is increasing.
TikTok has established itself as one of the most popular social media sites. In 2021, it even outpaced Google and Facebook in terms of traffic. However, as one ascends to the pinnacle, oversaturation becomes an issue.
It will become increasingly difficult to amass the massive followings that early adopters gained as more and more creators flock to the app. Mega-influencers on TikTok, such as Charli D’Amelio (148.9M followers at the time of writing) and Khabane Lame (152M followers), are predicted to become increasingly rare as competition grows.
Increased interest in TikTok commercials
It’s no surprise that businesses have flocked to TikTok as an advertising platform, given the app’s rapidly growing user base. Ad spending is projected to more than double between 2022 and 2024, which will lead to a significant increase in TikTok’s net ad revenue, as reported by Insider Intelligence.
Naturally, we can anticipate that ad prices will rise as demand grows for TikTok ads. If you’ve been on the fence about joining the TikTok advertising party, keep in mind that procrastination could end up costing you more money. Take advantage of advertising opportunities now to stay ahead of the hesitant competition.
Unlike ads on other platforms, TikTok ads are much simpler to make. Ads that blend in with the TikTok aesthetic tend to do well on the video sharing platform. They are not overt advertisements and instead blend in with the content users are viewing.
Keep these four guidelines in mind to bolster your TikTok strategy.
In the first place, it’s best to focus on specific subsets of the population.
Any marketer worth their salt will tell you that the key to a winning campaign is narrowing your focus to your ideal customers. When it comes to TikTok, this is absolutely correct. Why? Because of the careful curation and individualization of the For You page. In a social media environment where users expect their feed to be personalised to their tastes, specificity, rather than broad appeal, is what makes content popular on this platform.
As a second piece of advice, make sure you’re up to date on the latest TikTok trends.
Currently, it’s difficult to think of another social media platform that can keep up with the rapid pace of TikTok. It seems like there are several new fads dominating the app every week. If you’re away from TikTok for even a short period of time, you might miss out on all the inside jokes and viral stories that everyone is talking about.
No matter the social media platform (Be it TikTok, Twitter, or Instagram), it’s always a good idea to tailor your content to fit the format of that particular network. Keep in mind the fundamentals of what makes successful TikTok content as you plan your future strategy.
For instance, most videos made by TikTok creators are filmed in a “amateur” style rather than an overly produced style. Don’t worry if your equipment (camera, lights, set, etc.) isn’t perfect. Users of TikTok have warmed to the easygoing, approachable style that comes from being able to pull out any smartphone and start filming.
#4 in the list of best practises is to evaluate and compare your results to those of others.
Analyzing past marketing efforts is crucial to developing a successful future plan. This entails assessing your performance in relation to previous endeavours and the competition, as well as locating areas for development.
In Conclusion
We hope this guide helps you succeed on TikTok, where no single approach will guarantee success. We recommend that forward-thinking marketers pay closer attention to a few emerging trends. The best practises will help you keep up with what has worked in the past, allowing you to craft a TikTok marketing strategy that is flexible enough to adapt to whatever the future may hold.