Your social media profiles are all set up and ready to go.
All of your work is now live.
How will you get the word out about your sites, and what will you focus on?
We have tested and proven social media marketing strategies that will help kickstart your campaigns.
First, let’s make sure we’re on the same page about the basics. Make sure that your brand profiles make full use of the space provided. The first step in social media promotion is making sure your accounts can be easily found by your target audience. Get your ducks in a row to accomplish this.
If you want your business to stand out online, consider these 6 innovative brand-building and promotion strategies for social media.
6 most effective methods of using social media to promote your brand
Although the days of rapidly amassing a large number of followers on social media without spending any money on advertising may be over, you should never give up on social media altogether.
In fact, a business can utilise many different tactics, some of which are even free, to sell itself on social media. As obvious as it may be, in today’s globally connected marketplace, disregarding your exposure is a bad idea.
Figure out which service best suits your needs
When you’re busy running a business, it can be difficult to maintain an active presence on every major social networking platform. If you restrict yourself to just a couple of networks, you’ll be able to focus your energy and make the most of your time.
How would you choose which social media platform is best for your business? Facebook, Instagram, LinkedIn, Snapchat, TikTok, etc. are among the most popular choices. Think of them as your top choice. It’s important to keep in mind, though, that maintaining a blog could also be a fantastic plan. Thousands of businesses outsource their content writing every day, so you can do it too if you don’t have time to operate a blog yourself.
If you’re a startup, agency, or small business, on the other hand, you should diversify the offers and links you provide on your social media profiles so that your followers can quickly find what they’re looking for.
Liven up your profiles
Although it should go without saying, many companies don’t finish their social media profiles, and even more don’t take use of the potential they present.
The “About” section on Facebook, for instance, should include complete contact information including a phone number, email address, website, and all pertinent social media accounts. If you have a physical storefront, it’s important to list its hours next to your website address.
The “Our Story” section of Facebook is a great place to tell your brand’s backstory in writing. The use of emoticons and hashtags on Instagram is another great way to increase your account’s visibility.
Spread the word about your branded content by sharing it with other accounts.
Given the time and energy required to develop your weekly social media strategy, it’s important to get the most out of every social media post. Sharing your content across platforms can help you grow your following and learn what kind of content performs best.
Easily adapt your Facebook updates to display in your company’s LinkedIn page, and swiftly transform your Instagram photos into tweets.
It’s a smart move to promote your other social media accounts by linking to them from your main page. This not only reminds your subscribers that you’re present on several channels, but also helps you get new followers across all of them.
Communication with clients is essential.
One of the simplest and most important forms of advertising is maintaining constant contact with your brand’s social media followers. Whenever a supporter asks a question or makes a comment, always answer them and express your gratitude.
Not to mention the obvious importance of addressing the concerns of others who have made complaints. Responding to criticism in a cordial and competent fashion is a great method to spread the word about your company. In turn, this will increase the devotion of your fans to your brand.
Ultimately, it’s important for online retailers to establish a solid reputation to win the trust of their customers. When customers realise that your company is consistent with its values, they feel good about doing business with you.
Exhibit your brand’s backstory
You know that bombarding them with ads won’t get you anywhere, but what can you give them instead? For example, you can include client-beneficial content curation as part of your formula.
The majority of your content, however, should be brand narrative pieces or visual storytelling, which include statements and materials that show off your company’s values, let customers in on certain secrets, or give them a taste of what using your products is like.
A travel operator may provide video recaps of a major event, while a fashion designer may provide the sketches that inspired a new collection. Emphasizing what sets your company apart is essential.
Hold giveaways and advertisements
While the value of the product or service you’re giving away may not be zero, offering something for free as a promotional tool is a cheap and organic way to expand your following.
One effective tactic is to ask your followers to “tag a friend” in order to enter a social media contest or promotion. Spreading the word about your business to more people will hopefully bring in more followers and buyers during the period of the contest.
Find common ground with powerful people.
The typical online shopper doesn’t put much stock in commercials. Consumers, on the other hand, would rather hear testimonials from actual people. When powerful people first enter a space. Just as with a giveaway, you’ll have to pay for the privilege of having your product or service promoted by your influencer.
Still, the return on investment (ROI) can be substantial if you choose your celebrity contacts with care and ensure they are representative of the audience you wish to reach.