Every business wants to find the one thing that will get its audience interested and excited to talk about its product or content.
And here’s a hint: carousels are a top-performing organic piece of content, as seen by the results of our Instagram engagement research.
Good thing Instagram allows you to upload numerous photographs in the form of one post by using a carousel if you’ve got some fantastic graphics you want to share with increase your audience but not enough time in your posting schedule.
You might also experiment with the contents by using video carousels or a hybrid carousel that combines photographs and movies.
Instructions for making an Instagram slideshow
There are a few things to bear in mind while making a carousel post on Instagram. Consider it something like a tick list:
To be considered a carousel, your post must include at least two media items.
There should be no more than 4GB of data and the movie should last no more than 1 minute.
All media submitted must be of the greatest possible quality and saved in either the JPG or PNG file formats.
Keep your captions around 2200 characters to stay below Instagram’s character restriction.
Each and every post depends on hashtags. You’re allowed to use up to 30 hashtags, but only brand-related ones please.
Steps for making a strategic Instagram carousel
Instagram is a visual social media network, thus design is crucial.
That’s why it’s so important for visual content like photos, GIFs, and videos to stand out and grab people’s attention.
However, time is an issue when it comes to creating amazing designs. Templates are useful for this purpose.
Find out what resources are out there and evaluate whether or not they will meet your needs.
You may utilise information carousels for a variety of purposes, including but not limited to announcing speakers during an event.
They need to be reassured of their worth while they struggle through the trials of daily life.
The following section will cover some advice on how to make fantastic Instagram carousels for your followers, since by now you should have a very decent concept of what Instagram carousels are and the specifications you need to keep in mind.
Four Tips for Making a Viral Instagram Carousel
Here are some guidelines to help you create engaging carousels on Instagram.
In terms of technical implementation, the Instagram carousel study reveals the following to be the most engaging:
Before making a carousel post, consider its purpose and audience. Video carousels, for instance, typically attract more comments, which might be useful if you’re hoping to spark discussions on a specific issue.
Use every one of those slides. Including extra slides allows you to tell a more in-depth tale in your update. Use it to your advantage. It serves its purpose.
Include visuals than just text in your post. Everyone is aware at this point that consumers have a short attention span. However, incorporating video and photos into your content makes for a more engaging read and is more likely to keep readers engaged.
Make the swiping motion as inviting as possible. The audience responds to each comment or suggestion that there is more to a piece. The vast majority of your audience pays attention, reads or interacts with your content in some way.
Options for Instagram carousel posts:
The pressure to provide excellent material is amplified by the carousel’s unique features.
They’re a fantastic opportunity to let your imagination go wild, but in case you’re stuck for ideas, I’ve compiled a list of some common sorts of successful carousel posts.
Just let your imagination go wild, and you can accomplish all of these things in a picture carousel or a video carousel.
Create a slideshow of user-submitted Instagram photos
Brands often make the fatal error of viewing social media as a one-way conversation about themselves.
But the fact is that consumers have had enough of cold postings, paid endorsements, and constant sales pitches.
They need to feel that their needs matter and that they are being heard in order to flourish.
Businesses nowadays should know by now that establishing two-way contact with their consumers is essential to their success.
Reuse existing material
Content creation, whether it be blog posts, videos, or social media updates, is a significant time investment for marketers.
Now that everyone is on the lookout for that fantastic, evergreen content, it would be a pity not to recycle an excellent article once you’ve created it.
Repurposing material as an Instagram carousel increases your followers of reaching more people, as not everyone will read your blog or subscribe to your YouTube channel.
The generation of leads and the attainment of high visibility that may be translated into sales are two of the primary objectives of commercial enterprises.
If this can be achieved naturally and at a reasonable cost, it will benefit the company and its intended demographic equally.
You’ll have more chances to interact with your audience and grow your following with Instagram carousel posts than you can shake a stick at.
A photo carousel or a video carousel on Instagram is what I have in mind here.
With the correct preparation, making a carousel for Instagram is a breeze. Try to think beyond the box, expand your horizons, and actively participate.